Last year our men’s fragrance posts caused quite a stir so 2OPINIONATED just couldn’t let this one pass. Brad Pitt was reportedly paid $7 million for these commercials… #moneywellspent for Chanel?
The campaign was shot by Joe Wright who has worked with Chanel since 2006. Brad Pitt looks in desperate need of a shower and just when you thought men’s fragrance campaigns couldn’t get any worse Chanel proposes this ad as a call to actionto buy Chanel No. 5
Managing any brand in the maturestage of its life cycle is always a challenge. The obvious case in point in regard to this issue is the recent problems with Billabong. Poor performance and mismanagement at Billabong saw the brands share price plunge from $1.83 to 96c and there is now talks of take over bids by both NIKE and TPG. A far cry from Billabong’s heyday and the company’s public listing back in 2000.
We both worked for a ski shop when surf brands were considered the innovators in street fashion and when the surf category was going through its major growth phase. Back then, the best parties, the most innovative promotions, the cutest reps, the most exclusive events and coolest products all came from surf brands (with the possible exception of Burton snowboards). Boy times have changed!
So what happened?
The decline of the surf category could not have been more evident than on the 2OPINIONATED Hawaii trip. Here we were, at the birthplace of surfing itself and there was a complete absence of surf clothing on the streets of Waikiki.
OUR RESIDENT 2OPINIONATED PHOTOGRAPHER OLYA BELL (IN PINK ON THE FAR RIGHT)
Awards Seasons’ Fashion exhibits the Trickle Down Effect
Olya Bell : ‘Gentlemen, did Ricky Gervais’ burgundy TED Baker diner suit inspire you to take a fashion risk?’
Hannah Brooks: ’Who cares about the suit! You have to love an awards host who takes a beer to the lectern’.
Hannah: ‘When did it stop being all about the films and shows and start being all about the fashion? What will the Oscar’s bring?’
Olya: ‘Han it’s always about the fashion! It is a little bit of PR brilliance on behalf of fashion industry’.
Hannah: ‘These days it seems we care less about who actually won the award, and more about which star was lent millions of dollars worth of Harry Winston jewels and who wore what. We sit glued to the television, we tweet our opinions to the world, we text our friends when we see a disaster on the red carpet and we talk about the dresses for days after the event. Are we just living our lives vicariously through those who are lucky enough to be sample size, styled by Rachel Zoe or lent a dress from Lanvin? Do we really take fashion inspiration from the red carpet… what does awards season mean for the people who are their own stylists?’
Olya: ‘They say that imitation is a form of flattery, yet I am not too sure. Allen B. Schwartz has become synonymous with post-award show knock off gowns. He usually replicates the top four gowns that retail between $250 -$400 US. They have been a huge hit with the prom market in the USA. ABS even produced replica’s dresses straight after the Royal wedding. ABS is not only the company that do “inspired” dresses. Msnbc’s Today show “get red Carpet looks for less” video features four Faviana gowns to get that star look for less, straight from the runways of the golden globes. As students we were cautioned against the evils of plagiarism, what I want to know is – how is this different? We have included some images from their “look like a star” collection compared with the actual dresses the stars wore at the bottom of this post so you can decided for yourselves. ’
Angelina Jolie wearing a Atelier Versace gown followed by an “inspired gown” by Faviana.
Iggy Pop as the new face of Paco Rabanne Black XS L’Exces…and what a face it is!!!!
Just to add another layer to our men’s fragrance debate - Paco Rabanne have certainly taken a different track in marketing this scent. No buff male models or Hollywood Celebs are featured in this campaign.
What are your opinions on this decision by Paco Rabanne… Does Iggy Pop, as the face of a men’s fragrance, represent innovation or desperation?
One of our valued readers requested we comment on Male Fragrances. So here it is!
This fashion savvy heterosexual male (“not that there is anything wrong with it”) had difficulties relating to the models and celebrities in fragrance print ads. He found that images of Matthew McConaughey / The One with his shirt off and the naked picture of Marc Jacobs/ Bang where neither aspirational or relatable.
Which made me question – How many men actually buy their own fragrances and how many male fragrances are marketed to women and gay men?
What adverts do you relate to and when was your last fragrance purchase? Who was it for?
Over the next few days I am going to post videos from top selling mens fragrances and later in the week comment on some of the print campaigns.