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Posts from the ‘Accessories’ Category

Jan 22

Cartier Singapore - Ngee Ann City boutique
3 Comments

The Cartier Mystique

The Power of the Panther

2OPINIONATED apologies for the belated announcement of our “Pick a Box” poll. The clear winner, with 55% of the votes, was Cartier. It was definitely the most favoured box to go under Christmas tree for 2011, followed by Hermes and Tiffany & Co. Surprisingly, Gucci or Louis Vuitton did not receive any votes! Is that because we all wanted jewelry for Xmas?

Cartier still manages to maintain an element of exclusivity in an era where luxury has become commonplace. We’re not sure of if it’s because Cartier never goes on sale, or if it’s because they control their distribution by only selling through their boutiques. Cartier manages to tell a consistent story across all it’s brands marketing channels, such as advertising, PR, editorial, digital marketing and in-store experience.

The Holiday 2011-2012 print campaign above plays on the traditional Cartier motifs. Below is a photograph of a Cartier advertisement circa 1950

(Click the link Read More  below to view Cartier Commercials and Store Displays) Read more

Jan 16

Screen shot 2012-01-16 at 11.19.15
2 Comments

Selling Short the Chanel Experience

Karl Lagerfeld’s love of the photo booths continues…

‘In May  2011 at the  amfAR Gala Karl Lagerfeld presented a series of black and white «Photo-booth» portraits of celebrities which was followed by a Chanel’s Fall 2011-2012 Advertising Campaign – “Cocomaton” . The campaign was shot by Karl Lagerfeld, featured Freja Beha Erichsen, and famously styled by Carine Roitfeld. I am curious to know if the Andy Warhol Photo booth pictures published posthumously in 1989 by the Robert Miller Gallery of New York and Le fabuleux destin d’Amélie Poulain were an inspiration point for these images’.- Olya Bell

Read more to see the Chanel PhotoBooth PRINT Campaign Images Read more

Jan 1

ANSWER WITH ANONYMITY
2 Comments

Have you ever bought a FAKE?

All answers will be anonymous!

Dec 1

Hannah & Olya with Hats
3 Comments

2ndOPINION FOUNDATION

Charity starts at home!

There are times when you are not sure if that shoe will work with the outfit or if that last piece of jewelry you put on is too much. Well, the 2ndOPINION FOUNDATION is here to help. Beauty in the form of the perfect outfit is our gift to the world.

Donate your time and opinions and help a shopper in need.

‘I am usually a very decisive shopper however there is the rare occasion where I am just not sure. I would love a second opinion or at times I am trying to find something and I dont know who has made it or where to buy it this season. For example at the moment I trying to locate the perfect knee high or over the knee black boot. There were a pair that I found last year at Bergdorf Goodman in New York that I didn’t buy and still regret it. I had just made more than several investment purchases and couldn’t justify the guilt. I really needed to just pull out the plastic and bite the bullet. Now I am regretting that decision! Those boots could have been a LCP!’ – Olya Bell

‘I have always been able to rely on Olya to give me a brutally honest 2ndOPINION and sometimes that’s exactly what you need. Your boyfriends not going to tell you your bum looks big in those jeans, neither is the sales assistant who might be working on commission. Sometimes the desire to purchase can override any rational decision-making. The 2OPINIONATED community have been very honest in sharing their opinions and we want to give you the opportunity to share in their wisdom.’ – Hannah Brooks

Read more

Dec 1

Hermes
5 Comments

PICK A BOX

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