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Posts from the ‘To Buy or not to Buy?’ Category

Feb 18

Cue label 2

Is seasonality meaningful these days?

Its 28 degrees outside (82.4 Fahreneit)…you had better rug up!

It’s only February and we’re already seeing overcoats in stores in Australia. If you don’t know how crazy that is …it was a beautiful, sunny, 28 degrees (82.4 degrees fahrenheit) in Sydney on the day that I tried this coat on. We have had a crappy summer this year and there hasn’t been a hell of a lot of  beach weather but it doesn’t mean that Sydneysiders are ready to don overcoats. To give you a bit of context, in reality you we only need an overcoat in Sydney for about 4 weeks a year and the time you would actually need to use a coat like this would be at best, 4 months away!

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Feb 16

Chanel Paris Domes
5 Comments

The tourist trap!

Do luxury brands reflect local culture or are they merely tourist fodder?

Our previous post Beware of the Temptation of Emerging Markets prompted some interesting questions from our readers regarding issues of brand identity and brand consistency and at 2OPINIONATED we felt that they warranted further exploration.

One of the key considerations in the luxury brand decision-making process is actually buying into the particular brands country of origin. French brands are considered timeless and chic, Italian brands are sexy and superbly crafted and American brands are fresh and uncomplicated. This factor had us pondering two things..

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Feb 14

montana-cox-hb-australia
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Do tweens want to wear the same labels as their mums?

Playing dress up – Witchery 8fourteen

Is Witchery really appealing to the “next generation” in launching a new range for 8-14 year-olds, labelled 8fourteen? Have a closer look at  the 8fourteen range at www.witchery.com.au

When we were teens we wouldn’t even walk down the street with our Mums…let alone wear their clothes. We’re wondering if this is a shrewd move by Witchery or a total strategic miscalculation like the launch of their menswear range in 2009 (see clip below) ?

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Feb 10

H&m Logo

Fast-fashion shout out

This one goes out to our good friend Faith Wignall who is a huge fan of Sofia Coppola

It seems appropriate because we are talking about all things fast-fashion this week and here  at 2OPINIONATED we are huge fans of the Marni label.

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Feb 2

597785-111130-tomasz-machnik
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Beware of the Temptation of Emerging Markets

Shopping Tales from the Colonies


The Gucci brands financial struggles of the 80′s and 90′s have been well documented. Gucci family infighting and the bastardization of the brand through excessive licensing agreements had, over time, cheapened the image of the brand in the eyes of consumers. Domenico De Sole is famously attributed for turning around the fortunes of the Gucci brand and it would be kind of ironic if Gucci had to bring Domenico De Sole back from Tom Ford – to “Do the Gucci” another time.

Where does the Gucci brand sit on your brand radar? Read more

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