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Posts from the ‘STAR SERVICE ★’ Category

Feb 16

Chanel Paris Domes
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The tourist trap!

Do luxury brands reflect local culture or are they merely tourist fodder?

Our previous post Beware of the Temptation of Emerging Markets prompted some interesting questions from our readers regarding issues of brand identity and brand consistency and at 2OPINIONATED we felt that they warranted further exploration.

One of the key considerations in the luxury brand decision-making process is actually buying into the particular brands country of origin. French brands are considered timeless and chic, Italian brands are sexy and superbly crafted and American brands are fresh and uncomplicated. This factor had us pondering two things..

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Feb 10

H&m Logo

Fast-fashion shout out

This one goes out to our good friend Faith Wignall who is a huge fan of Sofia Coppola

It seems appropriate because we are talking about all things fast-fashion this week and here  at 2OPINIONATED we are huge fans of the Marni label.

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Feb 9

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Here today…gone tomorrow?

The 2OPINIONATED crew are over fast-fashion

The fast-fashion concept seemed so very exciting at first.

We could instantly access collections “inspired by” the latest catwalk trends…no more waiting 6 months for the trickle down effect from high-fashion to the high street. Better still…you could buy a complete outfit from Zara for the same price as a blazer from premium brand.

Fast-fashion literally transformed retail practices and totally changed our shopping habits as consumers.

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Feb 2

597785-111130-tomasz-machnik
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Beware of the Temptation of Emerging Markets

Shopping Tales from the Colonies


The Gucci brands financial struggles of the 80′s and 90′s have been well documented. Gucci family infighting and the bastardization of the brand through excessive licensing agreements had, over time, cheapened the image of the brand in the eyes of consumers. Domenico De Sole is famously attributed for turning around the fortunes of the Gucci brand and it would be kind of ironic if Gucci had to bring Domenico De Sole back from Tom Ford – to “Do the Gucci” another time.

Where does the Gucci brand sit on your brand radar? Read more

Jan 16

Screen shot 2012-01-16 at 11.19.15
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Selling Short the Chanel Experience

Karl Lagerfeld’s love of the photo booths continues…

‘In May  2011 at the  amfAR Gala Karl Lagerfeld presented a series of black and white «Photo-booth» portraits of celebrities which was followed by a Chanel’s Fall 2011-2012 Advertising Campaign – “Cocomaton” . The campaign was shot by Karl Lagerfeld, featured Freja Beha Erichsen, and famously styled by Carine Roitfeld. I am curious to know if the Andy Warhol Photo booth pictures published posthumously in 1989 by the Robert Miller Gallery of New York and Le fabuleux destin d’Amélie Poulain were an inspiration point for these images’.- Olya Bell

Read more to see the Chanel PhotoBooth PRINT Campaign Images Read more

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