Bridal wars…We’ve lost that loving feeling
Have you ever lost your will to shop..
Has someone ever taken this precious gift from you?
Just like these women from the film Bride Wars, David Jones and Myer are involved in a pointless battle online.
Posts from the ‘STAR SERVICE ★’ Category
May 2
5 lessons everyday retailers can learn from luxury fashion brands
Does the “rational” fashion consumer really exist?
Before fashion became my focus I was actually a student of economics (go figure !) and the study of economics teaches us the following about our shopping habits….
- The consumer is a rational person, who tries to use his or her money income to derive the greatest amount of satisfaction, or utility, from it. Consumers want to get “the most for their money” or, to maximize their total utility. Rational behavior also “requires” that a consumer not spend too much money irrationally by buying tons of items and stock piling them for the future, or starve themselves by buying no food at all. Consumers (we assume) all engage in rational behavior.
I suppose I wanted ask… does this theory ever apply to the fashion industry? – Hannah Brooks
Death in the High Street
Bye, Bye, Boutiques
Much of our 2OPINIONATED, 1980′s misspent youth was spent perusing the boutiques, restaurants and sometimes bars of Oxford St Paddington. Cast your mind back (if you can) to the absolute heyday of Paddington… it was a time when we considered it essential to allocate hours each week to researching our Saturday night outfits in the Oxford St shops. Olya and I were very fortunate during this time… not only were the best boutiques located just a stones throw away… but very conveniently, the nightclub of the moment (Paddo’s) was located around the corner from my Underwood St home. We would tell me parents that we were heading to Oxford St for pizza…when in reality we were popping around the corner to Paddo’s for a ‘party pash” – ah to be young!
The tourist trap!
Do luxury brands reflect local culture or are they merely tourist fodder?
Our previous post Beware of the Temptation of Emerging Markets prompted some interesting questions from our readers regarding issues of brand identity and brand consistency and at 2OPINIONATED we felt that they warranted further exploration.
One of the key considerations in the luxury brand decision-making process is actually buying into the particular brands country of origin. French brands are considered timeless and chic, Italian brands are sexy and superbly crafted and American brands are fresh and uncomplicated. This factor had us pondering two things..
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Fast-fashion shout out
This one goes out to our good friend Faith Wignall who is a huge fan of Sofia Coppola
It seems appropriate because we are talking about all things fast-fashion this week and here at 2OPINIONATED we are huge fans of the Marni label.
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Here today…gone tomorrow?
The 2OPINIONATED crew are over fast-fashion
The fast-fashion concept seemed so very exciting at first.
We could instantly access collections “inspired by” the latest catwalk trends…no more waiting 6 months for the trickle down effect from high-fashion to the high street. Better still…you could buy a complete outfit from Zara for the same price as a blazer from premium brand.
Fast-fashion literally transformed retail practices and totally changed our shopping habits as consumers.
Beware of the Temptation of Emerging Markets
Shopping Tales from the Colonies
The Gucci brands financial struggles of the 80′s and 90′s have been well documented. Gucci family infighting and the bastardization of the brand through excessive licensing agreements had, over time, cheapened the image of the brand in the eyes of consumers. Domenico De Sole is famously attributed for turning around the fortunes of the Gucci brand and it would be kind of ironic if Gucci had to bring Domenico De Sole back from Tom Ford – to “Do the Gucci” another time.
Where does the Gucci brand sit on your brand radar? Read more
