Bridal wars…We’ve lost that loving feeling
Have you ever lost your will to shop..
Has someone ever taken this precious gift from you?
Just like these women from the film Bride Wars, David Jones and Myer are involved in a pointless battle online.
Posts from the ‘SHOPPING TALES’ Category
May 2
5 lessons everyday retailers can learn from luxury fashion brands
Does the “rational” fashion consumer really exist?
Before fashion became my focus I was actually a student of economics (go figure !) and the study of economics teaches us the following about our shopping habits….
- The consumer is a rational person, who tries to use his or her money income to derive the greatest amount of satisfaction, or utility, from it. Consumers want to get “the most for their money” or, to maximize their total utility. Rational behavior also “requires” that a consumer not spend too much money irrationally by buying tons of items and stock piling them for the future, or starve themselves by buying no food at all. Consumers (we assume) all engage in rational behavior.
I suppose I wanted ask… does this theory ever apply to the fashion industry? – Hannah Brooks
Fashion, Inspired or a Knock off?
Something Borrowed?
‘When is something borrowed, inspired or simply a knock off? Copyright in the fashion industry is a heated and controversial topic. Since “clothes” are considered to be utilitarian they generally don’t qualify for copyright protection. (Just to clarify, I did not classify clothes as utilitarian, personally I believe that there is more to them than mere function.) When an industry that combines both art and commerce innovates who owns and defines innovation? It’s a much debated point…just look at the recent legal battle between Louboutin and YSL over the rights of ownership of red soled shoes (wwd.com)‘- Olya Bell.
‘Back in our teens years, ripping off the designs of international brands was a common place practice by many Australian labels. The Australian fashion industry has developed significantly since, back then lead times were long and virtually the only way you could purchase up to the minute fashion was to travel overseas. These days Australian fashion labels export their own innovative ideas, the brands we used to travel for are located on our own shores and international online shopping has meant that the rules of the game have changed forever’ – Hannah Brooks.
Death in the High Street
Bye, Bye, Boutiques
Much of our 2OPINIONATED, 1980′s misspent youth was spent perusing the boutiques, restaurants and sometimes bars of Oxford St Paddington. Cast your mind back (if you can) to the absolute heyday of Paddington… it was a time when we considered it essential to allocate hours each week to researching our Saturday night outfits in the Oxford St shops. Olya and I were very fortunate during this time… not only were the best boutiques located just a stones throw away… but very conveniently, the nightclub of the moment (Paddo’s) was located around the corner from my Underwood St home. We would tell me parents that we were heading to Oxford St for pizza…when in reality we were popping around the corner to Paddo’s for a ‘party pash” – ah to be young!
Is seasonality meaningful these days?
Its 28 degrees outside (82.4 Fahreneit)…you had better rug up!
It’s only February and we’re already seeing overcoats in stores in Australia. If you don’t know how crazy that is …it was a beautiful, sunny, 28 degrees (82.4 degrees fahrenheit) in Sydney on the day that I tried this coat on. We have had a crappy summer this year and there hasn’t been a hell of a lot of beach weather but it doesn’t mean that Sydneysiders are ready to don overcoats. To give you a bit of context, in reality you we only need an overcoat in Sydney for about 4 weeks a year and the time you would actually need to use a coat like this would be at best, 4 months away!
The tourist trap!
Do luxury brands reflect local culture or are they merely tourist fodder?
Our previous post Beware of the Temptation of Emerging Markets prompted some interesting questions from our readers regarding issues of brand identity and brand consistency and at 2OPINIONATED we felt that they warranted further exploration.
One of the key considerations in the luxury brand decision-making process is actually buying into the particular brands country of origin. French brands are considered timeless and chic, Italian brands are sexy and superbly crafted and American brands are fresh and uncomplicated. This factor had us pondering two things..
Like this:
Fast-fashion shout out
This one goes out to our good friend Faith Wignall who is a huge fan of Sofia Coppola
It seems appropriate because we are talking about all things fast-fashion this week and here at 2OPINIONATED we are huge fans of the Marni label.
