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Posts from the ‘COMMUNITY’ Category

Apr 30

christian-louboutin-spices-up-fall-11-campaign-with-art-6
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5 lessons everyday retailers can learn from luxury fashion brands

Does the “rational” fashion consumer really exist?

Before fashion became my focus I was actually  a student of economics (go figure !) and the study of economics teaches us the following about our shopping habits….

  • The consumer is a rational person, who tries to use his or her money income to derive the greatest amount of satisfaction, or utility, from it. Consumers want to get “the most for their money” or, to maximize their total utility. Rational behavior also “requires” that a consumer not spend too much money irrationally by buying tons of items and stock piling them for the future, or starve themselves by buying no food at all. Consumers (we assume) all engage in rational behavior.

I suppose I wanted ask… does this theory ever apply to the fashion industry? – Hannah Brooks

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Feb 1

Zara pants
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LCP’s – Bang for your Buck!

2OPINIONATED’S FAVOURITE LCP’S

Olya and I love a bargain buy just as much as the next person – don’t be fooled by our blog! With this in mind we wanted to share our favorite Life Changing Purchases (LCP’s). These are the purchases that we feel we got the best “cost-per-wear ” and gave us a bang for our buck.

Hannah Brooks

  1. Peeptoe necklace - This necklace cost me $99 from Peeptoe in Australia. I wear it several times a week and I never fail to get at least one compliment when I wear it (once, I actually got 5 in one day), I also get the same reaction from the Peeptoe necklace I am wearing in the 2OPINIONATED photo. The feel-good factor of wearing this purchase makes it my number 1 bargain buy of the year www.peeptoeshoes.com.au Read more

Dec 5

Mannequin display Rue de La Paix
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Xmas Day is no Excuse for Bad Fashion !

‘Hannah and I might be living in two very different hemispheres but we still face the same dilemma of choosing the perfect Christmas Day ensemble. Haven’t you ever looked back at your Xmas photos and thought what was I thinking? Rather than investing all that time in shopping for everyone else make sure you put some time aside to “love yourself” this festive season. When you are out and about window shopping for others, think a little of your self. Consider how that outfit is going to look 5 years from now, will your Xmas photos stand the test of time?” - Olya Bell.

Mannequin display, Rue de La Paix, Luxembourg.

Burberry Nova Shoe Reduced to AUS$375

‘I’m not normally drawn to Burberry but I was drawn to these shoes this afternoon (I know VB advises against them but I do love a wedge).  Am I taking the Xmas theme too far…are these shoes Christmas Chic or Christmas Eeek? Is there a reason they are on sale?’ – Hannah Brooks  Read more

Dec 1

Hannah & Olya with Hats
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2ndOPINION FOUNDATION

Charity starts at home!

There are times when you are not sure if that shoe will work with the outfit or if that last piece of jewelry you put on is too much. Well, the 2ndOPINION FOUNDATION is here to help. Beauty in the form of the perfect outfit is our gift to the world.

Donate your time and opinions and help a shopper in need.

‘I am usually a very decisive shopper however there is the rare occasion where I am just not sure. I would love a second opinion or at times I am trying to find something and I dont know who has made it or where to buy it this season. For example at the moment I trying to locate the perfect knee high or over the knee black boot. There were a pair that I found last year at Bergdorf Goodman in New York that I didn’t buy and still regret it. I had just made more than several investment purchases and couldn’t justify the guilt. I really needed to just pull out the plastic and bite the bullet. Now I am regretting that decision! Those boots could have been a LCP!’ – Olya Bell

‘I have always been able to rely on Olya to give me a brutally honest 2ndOPINION and sometimes that’s exactly what you need. Your boyfriends not going to tell you your bum looks big in those jeans, neither is the sales assistant who might be working on commission. Sometimes the desire to purchase can override any rational decision-making. The 2OPINIONATED community have been very honest in sharing their opinions and we want to give you the opportunity to share in their wisdom.’ – Hannah Brooks

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