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Posts from the ‘CAMPAIGNS’ Category

Fashion, Inspired or a Knock off?

Something Borrowed?

‘When is something borrowed, inspired or simply a knock off? Copyright in the fashion industry is a heated and controversial topic. Since “clothes” are considered to be utilitarian they generally don’t qualify for copyright protection. (Just to clarify, I did not classify clothes as utilitarian, personally I believe that there is more to them than mere function.) When an industry that combines both art and commerce innovates who owns and defines innovation? It’s a much debated point…just look at the recent legal battle between Louboutin and YSL over the rights of ownership of red soled shoes (wwd.com)‘- Olya Bell.

‘Back in our teens years, ripping off the designs of international brands was a common place practice by many Australian labels. The Australian fashion industry has developed significantly since, back then lead times were long and virtually the only way you could purchase up to the minute fashion was to travel overseas. These days Australian fashion labels export their own innovative ideas, the brands we used to travel for are located on our own shores and international online shopping has meant that the rules of the game have changed forever’ – Hannah Brooks.

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Death in the High Street

Bye, Bye, Boutiques

Much of our 2OPINIONATED, 1980′s misspent youth was spent perusing the boutiques, restaurants and sometimes bars of Oxford St Paddington. Cast your mind back (if you can) to the absolute heyday of Paddington… it was a time when we considered it essential to allocate hours each week to researching our Saturday night outfits in the Oxford St shops. Olya and I were very fortunate during this time… not only were the best boutiques located just a stones throw away… but very conveniently, the nightclub of the moment (Paddo’s) was located around the corner from my Underwood St home.  We would tell me parents that we were heading to Oxford St for pizza…when in reality we were popping around the corner to Paddo’s for a ‘party pash” – ah to be young!

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TOD’S Needs Therapy

Tod’s gets back on the couch again….

“The excitement of Anne Hathaway lounging on the red sports cars seems long forgotten with the release of the Tod’s Spring 2012 ad campaign, photographed by Mert Alas and Marcus Piggott. The print advertisements seem world apart visually, the colour and excitement have all but disappeared. All that is left if Anne Hathaway, clutching a clutch, on the couch. We all need a bit of therapy at certain times in our life but I would prefer that Tod’s encourage me to do some retail therapy and not make me look at another couch! Doesn’t a “Tod’s woman” have more to do in her life than to always be seen reclining. ” – Olya Bell.

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More Red Carpet Moments

The Oscars vs The Grammys

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Has Kate Spade run out of her own ideas ?

An Unhappy Marriage

We must have missed the press release on this one… so you can imagine our horror when we opened the March US Vogue to see this ad for Florence Broadhurst for Kate Spade.

This disturbs me terribly as I love, love, love all the Florence Broadhurst prints and I absolutely loathe the Kate Spade label – Hannah Brooks

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The tourist trap!

Do luxury brands reflect local culture or are they merely tourist fodder?

Our previous post Beware of the Temptation of Emerging Markets prompted some interesting questions from our readers regarding issues of brand identity and brand consistency and at 2OPINIONATED we felt that they warranted further exploration.

One of the key considerations in the luxury brand decision-making process is actually buying into the particular brands country of origin. French brands are considered timeless and chic, Italian brands are sexy and superbly crafted and American brands are fresh and uncomplicated. This factor had us pondering two things..

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Do tweens want to wear the same labels as their mums?

Playing dress up – Witchery 8fourteen

Is Witchery really appealing to the “next generation” in launching a new range for 8-14 year-olds, labelled 8fourteen? Have a closer look at  the 8fourteen range at www.witchery.com.au

When we were teens we wouldn’t even walk down the street with our Mums…let alone wear their clothes. We’re wondering if this is a shrewd move by Witchery or a total strategic miscalculation like the launch of their menswear range in 2009 (see clip below) ?

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