ABOUT 2OPINIONATED

2OPINIONATED - Olya Bell and Hannah Brooks comment on the tactics used by fashion and luxury brands to woo consumers and how that affects the experience of shopping.

 Hannah Brooks: “We are lucky to live in an era where the consumer rules. Shopping today is much less about the latest product and much more about providing an awe-inspiring experience. We wanted to create a platform in which like-minded people could share opinions on which brands provide them with inspiring experiences and which fall short of the mark”.

Olya Bell: “Aesthetics, quality, functionality and service drive my shopping experience. I look for innovative products that are supported by a great user experience. I believe that both these elements combined are integral to my shopping success. Firstly, to attract me and then keep me as a satisfied customer. I do however appreciate that experience is not the same for everyone, as I am sure my girlfriends and their abundant wardrobes would vouch. I guess that when it comes to shopping we are all different in both our motivations and values. After all it’s all just a matter of perception, isn’t it?”

Olya is a photographer now based in Luxembourg and Hannah is a brand consultant living in Sydney, Australia. Both have worked for international brands in sales and marketing and this has led them to form some very strong opinions on what they expect as consumers.

Their regular posts will evaluate the whole shopping experience, from the initial print campaign to the final purchase, using the 2OPINIONATED 5 P’s of Shopping.

Become a follower and share your opinions on what constitute and memorable shopping experience.