Welcome
Olya Bell and Hannah Brooks welcome you into their 2OPINIONATED world.
As teenagers we became friends over a shared love of the shopping, both of ‘theory and practice’ (much to the dismay of our parents). The discouragement we received didn’t stop us, or our obsession for fashion and love of the finer things in life.
On too many of an occasion, with a glass in hand, we would sit around and debated until we could decipher, exactly what constitutes a meaningful shopping moment. Over the years, our friendship has blossomed and developed over the finer points of this crucial pursuit. We guess that these discussions and our retail and marketing experience has qualified us to ask —What makes a compelling brand experience?
“We can’t promise that we’ll always agree with each other, but we’ll always have an opinion”. - Olya Bell & Hannah Brooks.
As consumers we don’t always feel that we have a voice so we encourage you to share your opinions!
- Share your favourite purchases on LCP,
- Tell us what influences your purchasing decisions in to Buy on not to Buy
- Comment on your shopping experience in Shopping tales
- Boast about the “IT” factor in Campaigns
We challenge you to tell us what kind of customer you are. Is loyalty important to you? 2Opinionated is for you and your opinions so tell us what you think!
2OPINIONATED have established the “5 P’s” of Shopping. We use them to evaluate current advertising and editorial campaigns and comment on how brand strategies and service affect our shopping experiences.
For more information about the “5′Ps” of shopping guide check out the tab above.
