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Loving Lanvin

PICK A COLOUR ANY COLOUR

Another example of Parisian perfection.

I absolutely loved these Lanvin windows. Bold, bright and beautiful – such a simple concept, executed to perfection.

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All in all… a total call to action. I’m feeing the purchasing power of these displays.

ARE YOU FEELING THE LANVIN LOVE AS WELL?

Where should a brand draw the line?

DEATH BECOMES HER

In a world of Instagram, Facebook and Twitter – if you’re a public figure the lines between your public and private life are constantly blurred. And if you’re the person in charge of the publicity for a major fashion brand it can be a constant challenge to navigate the positive and negative implications of celebrity endorsement.

So where should a brand draw the line with its social media activity?

I was shocked to discover that such an established local brand, like Carla Zampatti  didn’t draw the line when posting an image of a local celebrity at another’s memorial service. You would have thought that after the fall out from the Valentino post of Amy Adams at Philip Seymour Hoffman’s funeral this sort of social media activity would have declared this a no-go zone. Read more

The Power of Paris

WINDOW DRESSING WITH DIOR

Let’s face it – there is no other city in the world quite like Paris. Nothing compares to wandering the streets of Paris if you’re seeking to be seriously inspired !

For luxury brands; the brands actual ‘country of origin’ is intrinsically linked to the brand personality and ultimately has a significant impact on the brands ongoing campaign development. 2OPINIONATED has often examined how effective leading brands are in delivering on their ‘print to purchase’ experience and over the next few weeks I’m going to share my in-store experiences from my recent trip to France.

Many moments from my trip to Paris inspired me, several moved me and some moments made me question the strategies of some of the worlds most recognisable brands.

CASE NO: 1 – DIOR DELIVERS

What’s not to love about the Dior display below?

Look closely and you will see that the handbags are made up entirely of Dior lipsticks (simple, yet effective). I love the way this display cleverly combined two of the Dior’s key merchandise categories, visually it actually drew you in from the other side of the street and it was seriously interesting to observe how consumers interacted with the display.

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This display comes on the tail end of the Dior Rouge Fall/Winter 13/14 Campaign featuring Natalie Portman as seen below.

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to find out more about the making of this campaign please watch the clip below

This Paris moment indicated to me that there were true synergies between all the consumer touch points with the Dior brand. This window display and the corresponding print campaign truly speaks to the well-known fact that – a new red lippy can change your mood…make your day…or change your life!

In fact, Dior’s Zinnia Red Lipstick was previously featured as one of my 2OPINIONATED Life Changing Purchases (LCP).

When applying the 2OPINIONATED 5 P’s of SHOPPING; Dior delivers both in terms of personality, production value and successfully delivering on their brand promise. What’s more, in combination all these factors ultimately represented a call to action.

I’m giving this visit to the Dior Rue Saint Honore store in Paris  a rare 2OPINIONATED 5 star rating – serious purchasing power!

Perfection ★★★★★  

 

JUDGEMENT DAY

YOU’RE LOVING NICOLE KIDMAN FOR JIMMY CHOO

The results are in… did you love it, did you find it lukewarm or did it leave you cold?

…67% of 2OPINIONATED followers ‘love’ the 2013 Autumn/Winter Jimmy Choo campaign featuring Nicole Kidman, as featured below.

Given that we’re always 2OPINIONATED, I thought I would share my opinions on these images by Mickael Jansson.

  1. I LOVED – The fact that Jimmy Choo have resisted the urge to use some young dolly bird in the campaign. It’s refreshing to see that the brand chose to use a 46 year old woman and challenge the idea of how a woman in her 40′s should be perceived. It’s positive brand messaging…after all who buys Jimmy Choo shoes anyway?
  2. I’M LUKEWARM – about the power of the images themselves. For me there’s no call to action, no I have gotta have it desire to purchase any of the Fall/Winter 2013 Jimmy Choo collection when I view these images – and surely that’s the ultimate objective of any campaign?
  3. Nicole Kidman’s dodgy red wig LEAVES ME COLD –  In my opinion its much more Austin Powers than it is luxury branding!

All in all I would give this campaign a 2OPINIONATED rating of

Palatable ★★★  

Hannah Brooks

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