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Feb 18

Cue label 2

Is seasonality meaningful these days?

Its 28 degrees outside (82.4 Fahreneit)…you had better rug up!

It’s only February and we’re already seeing overcoats in stores in Australia. If you don’t know how crazy that is …it was a beautiful, sunny, 28 degrees (82.4 degrees fahrenheit) in Sydney on the day that I tried this coat on. We have had a crappy summer this year and there hasn’t been a hell of a lot of  beach weather but it doesn’t mean that Sydneysiders are ready to don overcoats. To give you a bit of context, in reality you we only need an overcoat in Sydney for about 4 weeks a year and the time you would actually need to use a coat like this would be at best, 4 months away!

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Feb 16

Chanel Paris Domes
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The tourist trap!

Do luxury brands reflect local culture or are they merely tourist fodder?

Our previous post Beware of the Temptation of Emerging Markets prompted some interesting questions from our readers regarding issues of brand identity and brand consistency and at 2OPINIONATED we felt that they warranted further exploration.

One of the key considerations in the luxury brand decision-making process is actually buying into the particular brands country of origin. French brands are considered timeless and chic, Italian brands are sexy and superbly crafted and American brands are fresh and uncomplicated. This factor had us pondering two things..

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Feb 14

montana-cox-hb-australia
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Do tweens want to wear the same labels as their mums?

Playing dress up – Witchery 8fourteen

Is Witchery really appealing to the “next generation” in launching a new range for 8-14 year-olds, labelled 8fourteen? Have a closer look at  the 8fourteen range at www.witchery.com.au

When we were teens we wouldn’t even walk down the street with our Mums…let alone wear their clothes. We’re wondering if this is a shrewd move by Witchery or a total strategic miscalculation like the launch of their menswear range in 2009 (see clip below) ?

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Feb 12

Photo1

I have a beauty secret to declare!

Virginity soap – the ultimate LCP

Well you heard it here first girls. Finally a beauty product that not only unclogs your pores, it can also restore your hymen and if we’re to believe the tagline “You’ll be satisfied with the results” !

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Feb 10

H&m Logo

Fast-fashion shout out

This one goes out to our good friend Faith Wignall who is a huge fan of Sofia Coppola

It seems appropriate because we are talking about all things fast-fashion this week and here  at 2OPINIONATED we are huge fans of the Marni label.

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