The Seven Million Dollar Man
Last year our men's fragrance posts caused quite a stir so 2OPINIONATED just couldn't let this one pass. Brad Pitt was reportedly paid $7 million for these commercials... #moneywellspent for Chanel?
A few years ago we had all the models complaining about the actresses (I know that's not a PC term anymore...but so be it) being awarded the most important new beauty campaigns. It's a sign of...Read more
Managing any brand in the mature stage of its life cycle is always a challenge. The obvious case in point in regard to this issue is the recent problems with Billabong. Poor performance and...Read more
Does the "rational" fashion consumer really exist?
Before fashion became my focus I was actually a student of economics (go figure !) and the study of economics teaches us the following about our shopping habits....
Hannah Brooks welcomes you to 2OPINIONATED.
2OPINIONATED was created by Hannah Brooks and Olya Bell in 2011 to share out thoughts on fashion, branding and the future of shopping.
Much of their mis-spent youth was spent debating...Read more
The results are in… did you love it, did you find it lukewarm or did it leave you cold?
…67% of 2OPINIONATED followers ‘love’ the 2013 Autumn/Winter Jimmy Choo campaign featuring Nicole Kidman, as featured below.
Given that we’re always 2OPINIONATED, I thought I would share my opinions on these images by Mickael Jansson.
I LOVED – The fact that Jimmy Choo have resisted the urge to use some young dolly bird in the campaign. It’s refreshing to see that the brand chose to use a 46 year old woman and challenge the idea of how a woman in her 40′s should be perceived. It’s positive brand messaging…after all who buys Jimmy Choo shoes anyway?
I’M LUKEWARM – about the power of the images themselves. For me there’s no call to action, no I have gotta have it desire to purchase any of the Fall/Winter 2013 Jimmy Choo collection when I view these images – and surely that’s the ultimate objective of any campaign?
Nicole Kidman’s dodgy red wig LEAVES ME COLD – In my opinion its much more Austin Powers than it is luxury branding!
All in all I would give this campaign a 2OPINIONATED rating of
My close friend Rodney Hinde has often made the comment that resort wear is my particular style niche. I suppose it’s true…I really get this category and I do take my holiday wardrobe pretty seriously. It’s quite probable that I dress much better for my annual holiday than I ever do in everyday life.
I guess I work well with a theme!
So a change of tone I thought I would share some of favourite pieces from the Australian resort collections. Starting with my new favourite Life Changing Purchase…(LCP)
To suggest this selection is from the”collections” may appear be a tad grandiose. This hat, is actually from a local chain store called Sportsgirl. At 29.95 its a total steal and its going to work extremely well with my colour theme for Bali. Read more
Some of the most popular 2OPINIONATED posts, like TOD’S NEEDS THERAPY have discussed TOD’S print campaigns including the Spring/Summer 2012 campaign below.
It appears that TOD’S may have listened to our opinions as they have decided it was finally time to get off the sofa!
At 2OPINIONATED we are delighted to see that in their Autumn/Winter 2013 campaign TOD’S has recognised that women tend to spend less time draped over a chaise lounge, with a vacant expression on their face and more time strutting their stuff.
TOD’S AUTUMN/WINTER 2013 CAMPAIGN – Shot by Michelango Batlista
At 2OPINIONATED WE SAY BRAVO TOD’S!
It’s one small step forward for TOD’S and one giant leap forward for womankind.
We’re having an early start to summer here in Sydney and as the temperature is rising, so too is my concern for mental health of Sydney’s well- heeled . I know all our American and European 2OPINIONATED readers have already lived through the horror of a summer of orthopaedic sandals- but I was kind of hoping that Australian consumers would’ just say no’ to this hideous trend.
CELINE, MARNI, thongs of a thousand fingers, Birkenstocks or the dreaded Crocs, I can’t tell the difference. As Joan, Kelly, Giuliana and George from ‘Fashion Police’ would say – MAKE IT STOP ! Read more
As the saying goes…another day another dodgy Revlon campaign.
It’s true, 2OPINIONATED has never been particularly fond of Revlon campaigns as the previous post YSL, Chanel or Revlon will attest and I have to admit to being deeply offended when confronted with the three-story high version of the Revlon Fall/Winter 2013 campaign at my local Westfield.
Perhaps I’m easily offended but here’s the reasons why I chose to take offence:
Firstly, I love Emma Stone and I don’t think this campaign does her any favours at all
Secondly, I have a lifelong love of rubies and it saddens me to see them so cheapened
and thirdly I think the next generation of Revlon consumers deserve something a little bit more innovative than these trite campaigns
One of my many gigs is teaching marketing to fashion students here in Sydney Australia. In one of my lessons, we discuss as a group, Emma Stone’s first print campaign for Revlon, as seen below.